Legal
Which cookies this site sets, and how to switch them off.
Cookies are small files a website stores in your browser. This page lists exactly which ones this site uses and how to switch them off. There are fewer than you might expect.
Google Analytics, the Meta Pixel and the LinkedIn Insight Tag only run if you press Accept on the cookie banner. Until you choose, and if you press Reject, none of them loads.
_ga, _ga_<id>) — counts visits and shows which pages get read. It tells me that a page was viewed, not who viewed it. These expire after up to two years unless you clear them sooner._fbp) — added 3 September 2026. It reports to Meta that a page here was viewed, and separately when someone requests the free prompt pack or clicks to ask for a free Building Search plan, so I can tell whether the Facebook and Instagram ads I pay for actually bring anyone to the site. It sends the page address and standard connection details, never your email address or your name. If you are signed in to Facebook or Instagram in the same browser, Meta can connect that visit to your account. This one expires after about three months.li_fat_id) — added 11 October 2026. It does the same job for the ads I run on LinkedIn: it reports to LinkedIn which pages here were viewed, and can report a click to ask for a free Building Search plan. LinkedIn shows me only totals, such as job titles and industries, never who you are. If you are signed in to LinkedIn in the same browser, LinkedIn can connect that visit to your account. li_fat_id expires after 30 days; LinkedIn's own cookies on linkedin.com follow its cookie policy.That is the full list. The Meta Pixel and the LinkedIn Insight Tag are advertising trackers and I am not going to dress them up as anything else — they are here because running ads without measuring them is just spending money in the dark. What it does not do is sell your data on: there are no data brokers, no ad networks beyond Meta and LinkedIn, and nothing here builds a profile of you for me. If you would rather not be counted, press Reject on the banner, or change your choice below at any time.
When you first visit, a banner asks whether you accept Google Analytics, the Meta Pixel and the LinkedIn Insight Tag. Nothing is pre-ticked, and rejecting takes one click, exactly like accepting. Until you choose, none of them loads, and the site works the same whichever you pick.
Your choice is remembered in your browser for 12 months, then I ask again. It is stored in your browser's local storage under brite-cookie-consent and is never sent anywhere. You can change it at any time with the button below or the Cookie settings link at the foot of every page. If you withdraw consent, the site deletes the analytics and advertising cookies it can reach and reloads the page.
Blocking these cookies costs you nothing here. No feature on this site depends on them.
For the wider picture of what data is collected and your rights over it, see the privacy policy.
Last updated: 11 October 2026.