This policy explains what personal data Brite Tech Lifestyle collects, why, and what you can do about it. It is written in plain English on purpose. If anything here is unclear, email [email protected] and I will explain it properly.
Who is responsible for your data
Brite Tech Lifestyle is run by Dean Britter, based in the United Kingdom. For data protection purposes Dean Britter is the data controller. The quickest way to reach me about anything on this page is [email protected].
What I collect, and when
- Your email address — only if you give it to me: subscribing to the newsletter, downloading the free AI prompt pack, requesting a project brief from the services page, or emailing a service request from the services or Building Search pages. Nothing else on the site asks for personal details.
- Your name — only where a form or request email asks for it, so replies are not addressed to a stranger. A service request email also asks for your business or organisation.
- Purchase details — if you buy a service from the services page, Stripe takes the payment on its own checkout page and passes me your name, your email address and, if you give it, your business or website link, so I can deliver the work. If you leave a tip from the newsletter, Stripe takes it the same way and passes me your name and email address with it. Your card details stay with Stripe and never reach this website.
- Anonymous usage data — if you accept cookies, Google Analytics records things like which pages are visited, roughly which country the visit came from, and which device type was used. It is not used to identify you and I never try to.
- Advertising measurement — if you accept cookies, the Meta Pixel reports page views, requests for the free prompt pack and clicks to ask for a free Building Search plan back to Meta so I can tell whether the ads I run on Facebook and Instagram are working. I never send it your email address or your name. If you are signed in to one of Meta's apps in the same browser, Meta can link that activity to your account — see the cookie policy for how to switch it off. If you accept, the LinkedIn Insight Tag does the same for the ads I run on LinkedIn: it reports which pages were viewed, and can report a click to ask for a free Building Search plan. LinkedIn shows me only totals, such as job titles and industries.
There is no account system and no comment section, and apart from the Meta Pixel and the LinkedIn Insight Tag above there is no advertising network on this site, so there is nothing else being gathered in the background.
Why I use it, and the legal basis
- To send you what you asked for — the newsletter, the prompt pack, or a brief. Legal basis: your consent, which you gave when you submitted the form.
- To reply to you about a project or question. Legal basis: legitimate interests, or the steps leading to a contract if you are hiring me.
- To keep a record of service enquiries — when you email a service request, your name, email address, organisation, the service you asked about, which page you contacted me from and the details you include are saved in a private enquiries spreadsheet so I can follow up and send you anything related to your request. That spreadsheet is never used for the newsletter. You are only added to the newsletter if you answer yes to the newsletter question in your email. Legal basis: legitimate interests, or the steps leading to a contract.
- To deliver a service you have bought — collecting your brief and files, confirming your delivery date and keeping a record of the sale. Legal basis: performance of a contract.
- To keep a record of a tip — if you leave a tip from the newsletter, I keep the record of that payment. Legal basis: legal obligation, because UK tax rules require payment records.
- To understand what people read, so I write more of what helps. Legal basis: consent for the cookies involved — see the cookie policy.
I do not sell your data and I do not build profiles on you. The one thing I do share for advertising is the Meta Pixel and LinkedIn Insight Tag activity described above, which goes to Meta and LinkedIn so I can measure my own ads — that is measurement, not a list of you being passed around. It only runs if you accept cookies, and you can change your mind at any time with the Cookie settings link at the foot of every page.
Who else handles it
Running a website means using a few services. Each only receives what it needs to do its job:
- MailerLite — stores the mailing list and sends the emails.
- Cloudflare — passes form submissions from the site to MailerLite.
- Google — emails to me arrive in a Gmail inbox, and the enquiries spreadsheet is a Google Sheet.
- Zapier — copies the details from a service request email into the enquiries spreadsheet, and adds you to the mailing list only if you answered yes to the newsletter question.
- Google Analytics — anonymous traffic statistics.
- IONOS — hosts the website and its server logs.
- Meta — receives the advertising-measurement data described above. Nothing you type into a form on this site is sent to it.
- LinkedIn — receives the advertising-measurement data described above. Nothing you type into a form on this site is sent to it.
- Stripe — takes payment for services, and for newsletter tips, on its own secure checkout page. Your card details go to Stripe and never reach this website.
- Amazon, Etsy and Payhip — where my books, digital products and online course are sold. If you buy one of those, you are buying from that platform under their terms and privacy policies, not mine. I never see your payment details. If you buy the course through Payhip, Payhip passes me your email address so I can add you to the course mailing list.
How long I keep it
Your email address stays on the mailing list until you unsubscribe, then it is removed. Enquiry emails, and your entry in the enquiries spreadsheet, are kept while they are useful for following up and deleted when they are not. Records of a service purchase or a tip are kept for as long as UK tax rules require. Analytics data expires on Google's own retention schedule.
Your rights
Under UK data protection law you can ask me to: show you what I hold about you, correct it, delete it, restrict what I do with it, hand it over in a portable form, or stop using it altogether. You can withdraw consent at any time — every email has a one-click unsubscribe link, and it works immediately.
Email [email protected] and I will action it. There is no charge and you do not need to give a reason.
Complaints
If you think I have handled your data badly, please tell me first — I would rather fix it. You also have the right to complain to the Information Commissioner's Office, the UK regulator, at ico.org.uk.
Changes to this policy
If this policy changes in a way that affects you, the date below changes with it. Substantial changes will be mentioned in the newsletter rather than slipped in quietly.
Last updated: 14 October 2026.